Image copyright AFP Image caption Are consumers shunning the looks embodied by Victoria's Secret angels?

The owner of Victoria's Secret has named a new chief executive of the lingerie chain in its latest attempt to revive the company's fortunes.

John Mehas, president of luxury fashion house Tory Burch, will take over in early 2019, replacing Jan Singer.

His appointment comes at a difficult time for Victoria's Secret.

The company is facing declining sales, a rising number of competitors and suggestions that the brand - long a byword for mass-market lingerie in the US - is out of step with fashion.

'Steady decline'

L Brands boss Leslie H Wexner said the new executives would be looking at "everything" as they focused on improving performance.

"I am confident that, under John's leadership, Victoria's Secret Lingerie, the world's leading lingerie brand, will continue to be a powerhouse and will deliver products and experiences that resonate with women around the globe," he said.